Shopify CRO case study
Workplace Modular Systems — B2B product-experience optimization
CRO and UX support for a configurable workstation and workplace products business.
The problem
A specification-heavy B2B catalog needed clearer pathways from education and configuration into inquiry or purchase.
The approach
Improved product presentation, category structure, and high-intent conversion surfaces to better support technical buyers.
Role: Shopify developer · CRO support
The outcome
Created a more navigable path through a complex B2B product offer.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, B2B UX, Technical merchandising