Shopify CRO case study
Volvik — PDP redesign & CRO
Product detail page redesign and conversion optimization for a golf brand with a deep, color-led catalog.
The problem
Volvik sells dozens of ball models and colors. The product page buried the differences between models, variant selection was slow on mobile, and promotions competed with the buy box.
The approach
Analysed where the product page lost shoppers, then implemented the redesigned PDP in Shopify: a clean gallery, fast variant and colour selection, model comparison and promotion placement that supports the purchase instead of distracting from it.
Role: CRO analysis · Shopify development
The outcome
A product page that makes choosing the right ball simple, on the screen where most customers shop.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, PDP implementation, Variant selection, Promotion placement