Shopify CRO case study
Tori Richard — Apparel storefront optimization
Commerce optimization support for a resortwear and lifestyle apparel brand.
The problem
A broad catalog across men’s and women’s products needed a smoother discovery and purchase experience.
The approach
Refined merchandising components, collection experiences, and product-detail presentation with a conversion-first lens.
Role: Shopify developer · CRO support
The outcome
Improved the cohesion of the shopping journey across a visually rich apparel catalog.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Merchandising UX, PDP improvements