Shopify CRO case study
Tienda Copec — Retail catalog optimization
Storefront optimization support for a large Chilean retail catalog.
The problem
A broad assortment and promotional retail structure required cleaner navigation, merchandising, and mobile purchase flow.
The approach
Delivered conversion-focused improvements across promotional surfaces, category pages, and product experiences.
Role: Shopify developer · CRO support
The outcome
Strengthened the shopping path through a high-volume retail catalog.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Retail merchandising, Mobile optimization