Shopify CRO case study
The Wig Company — Custom app & theme customization
A custom commerce application and storefront program connecting operational logic, checkout extensions, and ongoing theme improvements.
The problem
The store needed custom functionality that extended beyond standard theme capabilities while remaining stable inside an active commerce environment.
The approach
Built a custom application with Remix, MongoDB, React, and vanilla JavaScript, then connected checkout extensions and theme updates into one maintainable delivery stream.
Role: Shopify developer · custom app architecture · theme development
The outcome
Delivered a purpose-built application layer and a stronger foundation for ongoing storefront improvements.
Capabilities: Remix, MongoDB, React, JavaScript, Checkout extensions, Shopify