Shopify CRO case study
The Bruery — Search, collection & discovery optimization
A search and discovery improvement program for a mature store running on an outdated template.
The problem
Product listing and predictive search needed modern discovery behavior without a complete platform rebuild.
The approach
Implemented Shopify Search & Discovery with custom collection-page logic and a tailored predictive-search experience compatible with the existing theme.
Role: Shopify developer · search experience · theme customization
The outcome
Modernized discovery and browsing while respecting the technical constraints of the live storefront.
Capabilities: Shopify Search & Discovery, Liquid, JavaScript, Predictive Search