Shopify CRO case study
Stikwood — Home-improvement CRO optimization
Conversion and product-experience support for a real-wood wall and ceiling solutions brand.
The problem
A specification-heavy product offer needed better decision support and clearer shopping progression.
The approach
Improved content hierarchy, category-to-product flow, and conversion surfaces to support evaluation of materials and finishes.
Role: Shopify developer · CRO support
The outcome
Created a more confident customer journey for shoppers comparing design-oriented products.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Content hierarchy, Product UX