Shopify CRO case study
Spiral Books — Bookstore storefront optimization
Storefront optimization support for an independent New York bookstore.
The problem
The shopping experience needed better product discovery and clearer pathways across curated inventory.
The approach
Delivered UX and merchandising refinements across collection and product-detail surfaces to support easier browsing and purchase.
Role: Shopify developer · CRO support
The outcome
Created a more accessible digital shopping experience for a curated book catalog.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Collection UX, Independent retail