Shopify CRO case study
Samovar Tea — Tea storefront optimization
Storefront improvement work for an organic loose-leaf tea brand with education-led shopping behavior.
The problem
A broad tea catalog needed clearer discovery by type, strength, and use case without overwhelming the customer.
The approach
Improved collection navigation, merchandising hierarchy, and product-detail flow to support easier tea selection and purchase.
Role: Shopify developer · CRO support
The outcome
Helped simplify category exploration inside a nuanced catalog.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Catalog UX, Educational merchandising