Shopify CRO case study
Rye 51 — Menswear storefront optimization
Storefront improvement work for an American menswear brand with luxury positioning.
The problem
The brand needed a cleaner conversion path across editorial merchandising, product storytelling, and catalog browsing.
The approach
Delivered CRO-minded UX and merchandising refinements across collections, product pages, and key promotional surfaces.
Role: Shopify developer · storefront optimization
The outcome
Strengthened the connection between brand presentation and product conversion.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Editorial merchandising, Responsive implementation