Shopify CRO case study
ROKFORM — Accessory catalog optimization
Commerce optimization support for a high-SKU accessories brand spanning cases, mounts, and device compatibility.
The problem
A technically dense catalog required stronger filtering and a clearer selection flow by device and use case.
The approach
Improved key browse and product-detail experiences to reduce friction in compatibility-based shopping journeys.
Role: Shopify developer · CRO support
The outcome
Helped make the product-selection process more understandable and conversion-friendly.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Catalog structure, Compatibility UX