Shopify CRO case study
Ramy Brook — Fashion storefront optimization
Ongoing CRO and UX support for a women’s designer fashion brand.
The problem
A highly visual catalog with global shoppers needed stronger browsing, merchandising, and purchase clarity.
The approach
Improved conversion-critical surfaces across homepage, collections, and product-detail experiences.
Role: Shopify developer · CRO support
The outcome
Created a more consistent buying journey across a premium fashion storefront.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Global storefront UX, Merchandising