Shopify CRO case study
RAD Furniture — Furniture catalog optimization
Conversion support for an indoor and outdoor furniture storefront.
The problem
Higher-ticket product browsing required stronger trust, better category flow, and cleaner product presentation.
The approach
Improved merchandising hierarchy, product-detail framing, and mobile shopping behavior to support higher-intent evaluation.
Role: Shopify developer · CRO support
The outcome
Helped create a more conversion-ready experience for considered furniture purchases.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, High-AOV UX, Merchandising