Shopify CRO case study
PlumbTile — Home-design catalog CRO optimization
Commerce optimization support for a broad catalog of tile, kitchen, bath, and premium home fixtures.
The problem
A specification-heavy catalog required clearer category structure and stronger decision support across high-consideration purchases.
The approach
Refined navigation, collection hierarchy, product information, and conversion touchpoints to make complex product research easier.
Role: Shopify developer · CRO support · catalog UX
The outcome
Created a more usable path from design inspiration and specification research into product action.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Large-catalog UX, High-AOV merchandising