Shopify CRO case study
Paw.com — Pet lifestyle storefront optimization
CRO-focused storefront support for a pet lifestyle brand known for beds, blankets, and home-friendly accessories.
The problem
The shopping experience needed to communicate product benefits, sizing, and home-design appeal without slowing purchase decisions.
The approach
Improved merchandising, product-page hierarchy, and mobile conversion details to make product comparison and selection more intuitive.
Role: Shopify developer · CRO support
The outcome
Strengthened the path from lifestyle-led discovery into confident product selection.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, PDP optimization, Lifestyle merchandising