Shopify CRO case study
PadelPROShop — International sports catalog optimization
Storefront optimization support for an online padel equipment retailer.
The problem
A broad catalog of rackets, shoes, and accessories needed clearer navigation and stronger category-to-product flow.
The approach
Improved filtering, collection experiences, and product-detail presentation to reduce friction in equipment selection.
Role: Shopify developer · CRO support
The outcome
Created a smoother discovery path through a performance-driven sports catalog.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Catalog UX, Sports retail merchandising