Shopify CRO case study
Negative Underwear — Fashion CRO optimization
Storefront optimization work for a women’s underwear and loungewear brand centered on comfort and fit.
The problem
The experience needed clearer product comparison, fit confidence, and smoother movement from discovery into purchase.
The approach
Improved category and product-page behavior with a focus on merchandising, mobile usability, and conversion detail.
Role: Shopify developer · CRO support
The outcome
Supported a more intuitive and confidence-building apparel shopping journey.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Fit-oriented PDP UX, Mobile optimization