Shopify CRO case study
Michael Todd Beauty — Beauty-device storefront optimization
Storefront optimization support for an award-winning beauty tools brand.
The problem
A benefits-led catalog with reviews, offers, and hero products required stronger purchase clarity across mobile and desktop.
The approach
Refined collection, PDP, and promotional experiences to support clearer product understanding and faster conversion.
Role: Shopify developer · CRO support
The outcome
Improved how shoppers moved from product education into add-to-cart decisions.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Beauty e-commerce, PDP optimization