Shopify CRO case study
Maxine of Hollywood — Swim catalog optimization
Storefront improvement work for a modest swimwear brand with fit- and style-led shopping behavior.
The problem
The catalog needed clearer browsing and product framing to help customers evaluate style and coverage quickly.
The approach
Improved product-listing and product-detail experiences with conversion-focused adjustments to mobile layout, hierarchy, and merchandising.
Role: Shopify developer · CRO support
The outcome
Made the store easier to shop across category and product-level decisions.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, PLP/PDP optimization, Responsive UX