Shopify CRO case study
La Blanca — Swimwear CRO optimization
Conversion and merchandising support for a women’s swimwear storefront.
The problem
Seasonal product launches and fit-driven shopping behavior required cleaner discovery and product-detail clarity.
The approach
Implemented storefront optimizations across key shopping surfaces, with attention to mobile UX, category flow, and PDP presentation.
Role: Shopify developer · CRO support
The outcome
Created a more polished path from swimwear browsing into purchase.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Mobile UX, PDP optimization