Shopify CRO case study

Kut from the Kloth — Product-page development

A custom PDP section and targeted improvement program for an established fashion storefront.

The problem

The product experience needed new functionality while preserving the brand’s existing commerce system.

The approach

Created a new custom PDP section and optimized existing product-page functionality.

Role: Shopify frontend developer · PDP specialist

The outcome

Expanded the PDP with a more capable, maintainable customer-facing component.

Capabilities: Shopify, Liquid, JavaScript, Responsive development, PDP, Custom sections

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