Shopify CRO case study
Jessica Simpson — Fashion storefront optimization
CRO-focused development support for a fashion and accessories storefront spanning shoes, clothing, swim, and more.
The problem
A broad merchandising structure across multiple categories needed sharper product discovery and clearer campaign pathways.
The approach
Supported homepage, collection, and product-page improvements aimed at stronger browse-to-buy movement across the catalog.
Role: Shopify developer · CRO support · merchandising implementation
The outcome
Improved the consistency of the shopping journey across a wide lifestyle assortment.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Homepage optimization, Merchandising