Shopify CRO case study
James & James — Furniture storefront optimization
Commerce optimization support for a handcrafted wood furniture brand.
The problem
A premium, consideration-heavy product catalog needed better support for evaluation, customization, and purchase progression.
The approach
Improved browsing, product presentation, and conversion details to help customers move more confidently through larger-ticket purchases.
Role: Shopify developer · CRO support
The outcome
Created a smoother path from inspiration into high-intent product engagement.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, High-AOV product UX, Content hierarchy