Shopify CRO case study
Hempvana — DTC landing page & CRO support
Conversion optimization work for a pain-relief and wellness brand with direct-response commerce patterns.
The problem
The storefront needed tighter alignment between promotional messaging, trust-building, and product conversion.
The approach
Improved landing-page structure, product framing, and offer presentation to support stronger direct-response performance.
Role: Shopify developer · CRO support
The outcome
Made the purchase journey more persuasive and easier to navigate.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Landing page optimization, Offer structure