Shopify CRO case study
Hanson of Sonoma — Premium spirits storefront optimization
Commerce optimization support for a Sonoma-based premium spirits brand.
The problem
The brand needed a clearer path between premium storytelling, product exploration, and purchase.
The approach
Refined merchandising and product-detail experiences to better balance narrative, offer clarity, and conversion behavior.
Role: Shopify developer · CRO support
The outcome
Improved how shoppers moved from brand interest into bottle selection.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Premium product UX, Merchandising