Shopify CRO case study
Good Day Optics — Shopify redesign & CRO implementation
Storefront redesign for an eyewear brand: homepage, collections and product pages built to convert, desktop and mobile.
The problem
A goggles and sunglasses brand with strong reviews and a risk-free trial, but a storefront that hid both. The path from activity (ski, moto, sun) to the right lens was unclear, and trust cues sat far from the buy decision.
The approach
Led the conversion analysis behind the redesign (shop-by-activity entry points, lens-selection guidance, warranty and trial messaging next to the buy box) and implemented the new homepage, collection and product pages in Shopify with a reusable section system, working with the designer.
Role: CRO analysis · Shopify development
The outcome
A storefront where product exploration, trust and purchase live on the same screen, rebuilt to convert on mobile first.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, CRO analysis, Shop-by-activity merchandising, Offer framing, Section system