Shopify CRO case study
Flowell — eCommerce conversion optimization
Storefront and product pages redesigned around clearer product education and a more confident path to purchase for a compression-therapy and recovery brand.
- +41% Conversion rate
- PDP Redesigned end to end
- Quiz Guided product selection
- Mobile First, desktop to match
The problem
A higher-consideration wellness purchase needed to bridge education, product selection and trust. Shoppers landed on dense product pages, could not compare systems easily, and dropped before choosing a set.
The approach
Ran the CRO analysis that shaped the redesign: quiz entry points, product-comparison blocks, a clearer PDP hierarchy with reviews and guarantees next to the buy box, and conversion detail across the relief and recovery journey. Then implemented the new homepage, product pages and setup flow in Shopify alongside the designer and measured the result.
Role: CRO analysis · A/B testing · Shopify development
The outcome
Conversion rate increased 41% after the storefront and PDP redesign shipped.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, CRO analysis, Quiz funnel, Comparison flow, PDP implementation