Shopify CRO case study
Dovetail Workwear — Theme optimization, migration & Shopify Plus
A focused modernization program improving performance, product experience, and theme architecture.
The problem
A low optimization score, an older theme architecture, and an underperforming product experience were limiting the storefront.
The approach
Optimized assets and code, updated the PDP, and migrated the storefront to Shopify 2.0 patterns.
Role: Performance specialist · Shopify developer · migration support
The outcome
Improved the recorded optimization score from 20 to 89 while modernizing the store foundation.
Capabilities: Shopify 2.0, Performance optimization, Liquid, PDP development