Shopify CRO case study
DogSuppy — CRO program & multi-store expansion
Two years as CRO lead for a premium dog-supplement brand: a continuous testing program across PDP, offers, cart and checkout that helped grow the business from 2 Shopify stores to 10.
- 2 → 10 Shopify stores
- +300% Revenue
- +50% Conversion rate
- 2 yrs Working relationship
The problem
DogSuppy had a product customers loved and growing paid traffic, but conversion rate, order value and the expansion into new European markets depended on a storefront that was not built to learn. Every change was an opinion. The team needed a system that would measure, ship and compound improvements store by store.
The approach
I own the full conversion loop: analytics and session analysis to find friction, hypotheses prioritized by revenue impact, variant design with the team, Shopify implementation, and A/B testing with Intelligems. Winning variants roll out to every market store, so each learning is multiplied by ten.
Role: CRO lead · experimentation · Shopify development
The outcome
With the team, the brand expanded from 2 stores to 10, revenue grew around 300%, and conversion rate improved around 50% over a two-year working relationship that is still ongoing.
Capabilities: Shopify, Intelligems A/B testing, GA4 & session analysis, Offer & bundle strategy, PDP & cart UX, Multi-market rollout