Shopify CRO case study

Cymbiotika — Subscription, bundle & wellness CRO

Conversion-focused storefront work across a high-volume supplement catalog with subscriptions, bundles, benefit-based discovery, and a guided health assessment.

The problem

A science-led wellness catalog across multiple markets needed clearer movement from education and benefit discovery into the right product, bundle, or subscription.

The approach

Improved high-intent commerce surfaces including assessment entry points, benefit navigation, bundle merchandising, subscription framing, PDP clarity, and mobile conversion details.

Role: Shopify developer · CRO support · subscription UX

The outcome

Created a more directed journey from wellness education into product selection and recurring purchase.

Capabilities: Shopify, Liquid, JavaScript, Responsive development, Subscription UX, Bundle merchandising, Quiz funnel

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