Shopify CRO case study
Cubitt — CRO analysis & implementation across 12 global stores
CRO expert for a global wearable-tech brand with 12 Shopify stores around the world, 1,000+ employees and 20,000+ retail points. From analysis to development: +23% conversion rate in 6 months.
- +23% Conversion rate · 6 months
- 12 Stores worldwide
- 1,000+ Employees
- 20,000+ Retail points of sale
The problem
Cubitt sells smartwatches and accessories through 12 country storefronts. Each market had its own friction: unclear device comparison, weak trust signals, inconsistent product-detail hierarchy and mobile journeys that lost shoppers before checkout. The brand needed one owner for the whole conversion problem, not another report.
The approach
I ran the full CRO analysis (analytics, funnel and behaviour review, heuristic and competitor audit), turned it into a prioritized roadmap and built the improvements directly in Shopify across the 12 stores: device comparison and specification clarity, trust and warranty cues next to the buy box, cart and checkout confidence, responsive fixes and performance.
Role: CRO expert · analysis · A/B testing · Shopify development
The outcome
Conversion rate across the Shopify stores increased 23% in six months, measured in Shopify’s conversion-rate-over-time-by-store report.
Capabilities: Shopify, CRO analysis, Multi-market commerce, Product comparison UX, Trust & warranty cues, Responsive development