Shopify CRO case study

Collections — Furniture storefront implementation

Home, collection and product pages for a furniture store, built from the phone up with desktop to match.

The problem

High-ticket furniture needs room to breathe and clear comparison, but the existing store crammed products into small cards and hid filtering and pricing.

The approach

Implemented a calm, product-first system designed with a partner designer: large imagery, clear discount and price hierarchy, filter and view controls within thumb reach, and product pages built for comparing materials and finishes.

Role: Shopify implementation · CRO review

The outcome

A storefront that makes considered purchases feel easy, especially on mobile.

Capabilities: Shopify, Liquid, JavaScript, Responsive development, Collection pages, High-AOV merchandising, Design partnership

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