Shopify CRO case study
Chinook Seedery — Cart slider & offer optimization
Cart slider, bundle and subscription offer optimization for a flavored sunflower seed brand.
The problem
A DTC snack brand needed clearer merchandising and stronger conversion paths across featured flavors, bundles and the subscribe-and-save offer.
The approach
Optimized the cart slider with a free-shipping progress bar, quantity incentives and an inline subscribe-and-save offer, then improved product pages and promotional moments to support sampling and repeat purchase.
Role: CRO · Shopify development
The outcome
A cart that sells: clearer offers, higher order values and an easier path into subscription.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Cart slider UX, Bundle merchandising, Subscribe & save