Shopify CRO case study
Channel Islands Surfboards — CRO & custom catalog optimization
Storefront optimization work for a surf brand with a broad catalog of boards, gear, and custom-build paths.
The problem
A large product assortment and multiple board categories required stronger filtering, hierarchy, and conversion guidance.
The approach
Refined category navigation, product merchandising, and purchase flow details to make browsing and board selection more intuitive.
Role: Shopify developer · CRO support
The outcome
Helped shoppers move faster from category exploration into product consideration and checkout.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Catalog UX, Merchandising