Shopify CRO case study

Black Halo — Performance modernization

A one-month optimization program focused on speed, code health, and current Shopify standards.

The problem

Images, scripts, and legacy implementation patterns were holding back performance and maintainability.

The approach

Optimized images and scripts, documented the work, and migrated key implementation patterns to 2024 Shopify best practices.

Role: Shopify performance developer · technical documentation

The outcome

Left the storefront with a leaner, better-documented technical foundation.

Capabilities: Performance, Image optimization, Script optimization, Documentation

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