Shopify CRO case study
Beyond Clothing — CRO & product-discovery optimization
Conversion-focused storefront support for a technical apparel brand built around integrated layering systems.
The problem
A catalog organized by system, environment, and layer needed clearer paths from discovery to product selection.
The approach
Improved collection, navigation, and product-detail touchpoints while tightening the UX around layered product discovery and purchase intent.
Role: Shopify developer · CRO support · storefront optimization
The outcome
Created a more direct buying journey for shoppers navigating complex apparel systems.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Navigation UX, PLP/PDP optimization