Shopify CRO case study
Beach Riot — Fashion storefront optimization
Ongoing Shopify improvements across homepage, collection, and product experiences for a fast-moving swim, activewear, and apparel catalog.
The problem
Seasonal launches and a broad fashion catalog required frequent customer-facing iteration without disrupting live campaigns or merchandising.
The approach
Delivered day-to-day PLP, PDP, homepage, responsive, and general storefront improvements across conversion-critical shopping surfaces.
Role: Shopify developer · optimization support
The outcome
Created a dependable delivery cadence for launches and continuous improvements across the browse-to-buy funnel.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, PLP/PDP, Homepage systems, Fashion merchandising