Shopify CRO case study
Ángel Alarcón — Footwear storefront optimization
Commerce optimization support for a women’s footwear brand made in Spain.
The problem
The storefront needed stronger product discovery and purchase confidence across a style-led catalog.
The approach
Refined category pages, product-detail experiences, and mobile buying behavior with a conversion-first approach.
Role: Shopify developer · CRO support
The outcome
Improved the shopping flow across a premium footwear assortment.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Footwear PDP UX, Responsive improvements