Shopify CRO case study
ALOHA — Plant-based subscription & CRO optimization
Conversion-focused Shopify support for a plant-based protein catalog spanning bars, drinks, powders, variety packs, and subscription purchasing.
The problem
A growing product and flavor range needed a clearer path between product education, comparison, bundle discovery, subscriptions, and repeat purchase.
The approach
Improved merchandising, product-detail hierarchy, offer communication, and subscription touchpoints with a focus on mobile clarity and faster product selection.
Role: Shopify developer · CRO support · subscription UX
The outcome
Created a more direct path from flavor and format discovery into one-time or recurring purchase.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Subscription UX, Offer clarity, DTC food merchandising