Shopify CRO case study
adidas Underwear — Apparel storefront optimization
Commerce optimization work for an underwear and essentials storefront under a global sportswear brand.
The problem
The category needed a more streamlined path across product discovery, sizing confidence, and purchase completion.
The approach
Improved collection behavior, product-page clarity, and conversion details across mobile and desktop.
Role: Shopify developer · CRO support
The outcome
Supported a cleaner and faster essentials-shopping experience.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Apparel PDP UX, Collections optimization