Shopify CRO case study
4Throws — Sports equipment catalog optimization
Storefront optimization support for a track and field equipment retailer.
The problem
A specialized sports catalog needed stronger hierarchy and a more intuitive path from event category to product choice.
The approach
Improved category and product-detail surfaces with a focus on usability, merchandising, and conversion clarity.
Role: Shopify developer · CRO support
The outcome
Made it easier for shoppers to navigate a niche equipment catalog with confidence.
Capabilities: Shopify, Liquid, JavaScript, Responsive development, Specialty retail UX, Catalog structure